STORYTELLING
Businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. - Forbes
BRAND MARKETING
The basis of brand marketing is storytelling. How well you can communicate your brand story to your audience can depict the success of your marketing and ultimately your business. Telling your story has to happen through content, advertising, email and all the tools in your marketing toolbelt. Delivering the right message in the right moment is both a science and an art.
Storytelling has been the cornerstone of my career since the beginning. As a kid, when asked what I wanted to become, I answered 'a writer'. While I don't write novels, I have spent the better part of a decade writing brand stories. From the agency world where I told my client's brand stories through creative and sometimes event and artistic executions, to my role in-house where we tell our brand story through research and traditional and digital marketing.
In today's world, a brand story is informed by the data available to that company. The research and data drive our brand story and our shareable insights that both guide consumers, and position us industry leaders.